Smartphones are as much a tool for entertainment as they are for communication, and mobile games rule the roost for keeping users entertained. This is a win-win for both players as well as game app developers, because good game apps are forever in demand. 

One of the online card games that has drawn the attention of gaming enthusiasts is online Teen Patti - a most popular and enjoyable card game. Card game developers around the world are leveraging the popularity of and finding innovative variations to create a teen patti game app, along with other classic card games.

As a leading mobile 3D game development company, Logic Simplified receives countless queries requesting information on building game applications, the most popular one being, how much does it cost to make a game, like an online 2D Teen Patti mobile game, including how much does it cost to hire a game developer. While there is no fixed price in developing an online 2D Teen Patti app, there is a process of calculating Teen Patti 2D games cost, circling around the requirements of the game, size, design complexity, and the features that are to be included.

2D Teen Patti Mobile Game Development Cost Factors

Before developing a successful game, you need to figure out who your target audience is and which platform will best serve them. Apart from this, you need to determine the cost of creating a game. The essential factors that must be considered for developing a game, because they affect the cost of Teen Patti games, are as follows. 

Platforms

Once you decide to develop an app, it is vital to figure out whether you want to create it on the Android or iOS platform. The platform you choose should be decided by factors like device fragmentation, market penetration and share, and the device trends among your target audience. Both iOS and Android platforms are different as they require SDKs (Software Development Kits), frameworks, libraries, and leverage various game development tools. If you want your app to work on both platforms, you will have to go for native development on both portals, which will double your costs. However, to minimize your costs, there is one solution to that. If you want to create apps using both platforms, hybrid or cross-platform apps are the way to go. Hybrid apps save money by building one app that too for all required platforms.

Multiple themes

To capture the interest of the gamers with so many games to choose from is not easy. Every game has a theme because it makes the game exciting and engaging. It is the most important factor, and it goes beyond appearance. Players enjoy varied settings to play in. Through a variety of themes, they can live through their desires and enjoy being in settings of their choice. From unique city casino themes to cruise casinos and private casinos for high bidders - multiple such themes can be used to attract players to join in and continue to play for longer durations. 

Flow and Gameplay 

Another crucial factor when developing the game is flow and gameplay. You must take into consideration the flow of the game if you want to create a player’s engagement. When players enter into a flow of mental state, they are generally in an environment where the different levels of challenges match the player’s skills. Rewards, losing track of time, clear objectives, etc., are some of the elements that may affect and influence the flow of the game. Along with this, a crucial element is an interactivity amongst different players. There is no fun in playing with other players if you cannot interact with them. It gives them the feeling as if they are playing with a computer. Adding in-game chat and messaging features makes the e-gaming experience feel alive. 

Real-Time Multiplayer Games 

A real-time multiplayer game is designed to allow more than 2 players to play a single game while connected to the internet. Always a code system is created for a specific game that is confined to ‘n’ number of the players. To begin the game, one player will log in to the app, whereas others will enter the room using the shared code. The game begins once all players enter the game. When developing a multiplayer game, both the peer-to-peer model and the client-server model are used. 

In the peer-to-peer game application model, the players are in command of the game. The game is made possible by their response and actions. On the other hand, in the client-server model, the main communication is played by the client-server. It is the server that acts as the hub for all the users. Usually, you should follow the client-server approach as it is much more stable and is far more secure than peer-to-peer networks. The advancement in technology made it possible to build multiplayer games with more amazing quality because of better network speeds and more capable devices.

Design Layout

The design layout is an important factor to attract the intended audience. When developing an app, UI UX designers ensure that the user interface is appealing as well as intuitive. User interface design involves making something look a certain way or having a certain style while keeping a strong functionality. The UI design focuses on using aesthetically pleasing design elements to connect your users to your game app. It also gives the user clear directions on navigating your site and searching through each page of information. 

Thanks to UI design, which clearly displays relevant call-to-action so that decisions are simple and easy. It consists of all of the buttons of navigation alongside interactive lists, icons, fonts, etc. It is important to have a user interface design that is appealing, visually stimulating and themed appropriately to match the app’s purpose. The design stage might include creating wireframes, putting together mood boards, and sketching out numerous ideas for how the interface will look.   

Ready with your game idea? Get exceptional game developers for $8 to $25 per hour.

Use of advanced technology 

Time was often a constraint in traditional casinos. They opened late, and players were allowed to play at odd hours of the night. Both the players and the casino did not have the luxury of choosing when to open or play. Now that technology has helped with the evolution of Teen Patti, people can play online 24/7 from anywhere in the world. For instance, you can now play Teen Patti games without any need to travel from your house to your friend’s house and chat with them easily from the comfort of your home, as all the action happens online.

Also, technology has aided in making the internet a safe place for online transactions. You must incorporate various payment gateways options in your app, so users can easily make transactions without any hesitation. The app should provide different payment options to make sure that the users feel comfortable and secure when making transactions. Though debit and credit cards are the popular method of depositing, there are other ways that players can use without revealing their banking information. An example would be the use of digital wallets and cryptocurrencies. So, in the ever-changing world of technology, it is vital for developers to choose the tech trend that eventually keeps players hooked to the screen.

Post Development Expenses of Teen Patti app

Game Testing 

In mobile game applications, the testing process is as crucial as development. It is a part of the game development process which guarantees optimal performance as well as quality in the end product. When it comes to testing, the basic view is that flaws and bugs are identified as well as documented and fix any software defects that might hamper the overall experience. This guarantees that the final product is of the highest quality and functions at its best throughout the game. There are a variety of types of testing like regression, system performance, function, and many more to assure that no defects make it to the final stage. 

Game Marketing

Having a fantastic game idea as well as developing it is a huge accomplishment. But, no matter how terrific your game is, it will not be successful without any marketing aid. Furthermore, it is also essential to have a strong game marketing strategy to cope with competition and reach the target audience. It is vital to set aside a marketing budget for your game to increase the game’s visibility. Below are some of the marketing activities you should consider:

Social media: As social networking is so popular among individuals all over the world, gaining an initial base of potential users for your app becomes quite simple. Promoting your game app with the help of social networking entails integrating the game with sites like Facebook, Instagram, etc.  

Advertising: Displaying advertisements on various advertising platforms also helps to attract targeted audiences. You can also provide a link so that the user can visit to know more about your game. 

Press release: Another way to market your app is through press release distribution. Just like with every other article, you want to ace this one. The headline should describe what your article is all about. It must include complete information, the main theme, launching date and unique features of your Teen Patti game.

How much does it cost to create a 2D or 3D Teen Patti game app?

As the Teen Patti online mobile app involves many distinct elements, the ultimate price will vary based on those factors such as design, features, region, functionalities, UI/UX design, etc. On an average, the 2D game can cost between $10,000 - $30,000, and the 3D between $20,000 to $60,000, but remember the cost might vary according to the features. 

Are you looking for a proficient game development company that can develop 2D Teen Patti games with great video game mechanics and at pocket-friendly rates? Logic Simplified is an experienced card game app development service provider with a portfolio of dozens of games showcasing our expertise. We have a team of incredibly talented and professional game developers who create various card games, including Teen Patti. Advanced technologies are used in developing a game to ensure optimum functionality and ease of use. Hire 2D/3D card game developers that make the game lover happy from the core. A transparent pricing structure will allow you to see exactly where your investment goes. Send us an email at enquiry@logicsimplified.com or contact us now.

A business must understand its customers and improve its holistic experience by understanding what the customers want and what it can afford to offer. Customer Experience Optimization or UX optimization ensures a business does that and increases customer satisfaction, loyalty, and advocacy. 

Customer experience optimization takes into account every touchpoint of your customer's journeys, making it efficient and beneficial for customers without causing any loss to your business. This approach involves analyzing the complexities of a need and identifying specific areas to focus on, rather than using a generic approach to address everything at once. 

You may also read: Maximizing Customer Engagement with WordPress CRM Automation.

Why Customer Experience Matters At An Online Store

A business's success relies on customer experience optimization. This is why ecommerce stores must prioritize their customers' online experience. To ensure customer satisfaction, businesses must focus on creating a website that is user-friendly, convenient, and caters to their customer's needs. A website's user experience or UX plays a crucial role in achieving this goal. A good UI UX design focuses on creating a website that is both functional and aesthetically pleasing while being optimized for mobile devices. It should also have high-quality, updated content, clear calls to action, and be fully accessible to people with disabilities. 

Contrary to good UX, a poor user experience can negatively impact a company's reputation and finances. It can lead to lower search engine rankings, decreased traffic, and reduced conversions. 

Would you like to know more?

According to a study, 66% of customers would not purchase from a company again if they had a poor experience, while 53% would share their negative experience with others. (Source: Medium)

Also, read about 5 dominant UX design principles which are here to stay.

How Magento Can Improve Customer Journey Optimization?

Magento is an open-source e-commerce platform that has been used to create more than 124,071 live websites, as of May 2024. The interface of Magento offers a seamless experience with multiple payment options, resulting in a smooth checkout process for customers. The reason why Magento online stores stand out among other e-commerce platforms is its unparalleled scalability - businesses can start small and expand as demand increases. 

The software is written in PHP that lets developers access and modify the Magento source code, tailoring it to fit a company's unique needs. It offers its users a great level of control that helps them create customized e-commerce experiences that differentiate businesses from their competitors in the market. Magento's version control feature helps efficiently manage thousands of products, promotions, and sales events, catering to both B2C and B2B enterprises. 

Magento also serves as a repository of customer and product information, providing essential insights that inform strategic decision-making. While setting up a Magento store may require a higher initial investment than other platforms, its long-term benefits and control make it a wise investment for businesses looking to grow.

Let's discover how data driven UX design creates successful products.

Highlights on Magento’s Key Features 

Mobile-friendliness

Magento offers responsive design themes that automatically adapt your store's layout and adjust to different screen sizes ensuring the best mobile user experience. It provides a separate set of tools for creating a unique mobile app for your ecommerce store that will ensure CX optimization for your customers across all devices.

Flexibility and Customization

Magento offers extensive customisation options with which comes great flexibility. The software provides its users the option of pre-designed templates or to craft a unique look for their online store. Also, you can adjust the functionalities to meet your specific business needs. With different ways to customize Magento, like adding extensions or making custom features, you can personalize and improve your platform to ensure every customer gets what they’re looking for.

User-Friendly Interface

Magento is known for its user-friendly interface, which is designed to prioritize ease of navigation, discovery of contrasting products, and a simple check-in process. It also has a responsive design and multiple deployment choices that give customers a delightful shopping experience. 

Multi-Store Functionality

Magento is the perfect solution for building multi-store websites because it is highly scalable and supports the creation of multiple stores within a single installation. Whether you're selling a few hundred products or tens of thousands, Magento will provide your customers with a fast and responsive shopping experience.

Advanced Search and Navigation

Magento’s advanced search feature greatly enhances the user experience and drives more sales. With Magento’s advanced search, customers can easily find the products they’re looking for, resulting in higher customer satisfaction and increased sales. It also allows for the display of relevant recommended products, thus increasing the chances of cross-selling and upselling. Additionally, the advanced search functionality also improves the speed and accuracy of search results, ensuring that customers find what they need quickly and efficiently.

Security

A secure website and infrastructure are less likely to be targeted by malicious attacks. Magento lets store owners safeguard their e-commerce store and ensure its safety from potential threats. It ensures the safety of the solution and customers' sensitive information providing a secure environment for online transactions. Magento helps build trust among customers and enhances their overall experience.

Integration Capabilities

Magento can integrate with various third-party extensions, such as subscription management tools, payment gateways like Stripe and Authorize.net, accounting software and customer relationship management (CRM) systems like Salesforce. By leveraging extensions, merchants can enhance the functionality of their online store to meet the unique needs and preferences of their customers. This results in a more seamless and enjoyable shopping experience, ultimately leading to increased customer satisfaction and loyalty.

Now that you know the importance of customer experience optimization and you want to experience top-notch digital business solutions, our Magento development services are the way to do it. Logic Simplified is a CMS development company that focuses on performance, user experience, and design for your business growth. Our expertise extends to WordPress, Drupal, and Shopify, ensuring a comprehensive approach to your online presence. Contact us or drop us an email at enquiry@logicsimplified.com. To learn more about our services and solutions, tap below and connect with us over a call.

1. Satisfy User Intent 
2. Have Technical Prowess
3. Be Safe and Secure
4. Hold User-focused Content 
5. Be Mobile-friendly

In the case of an ecommerce business, a user-friendly and well-functioning online store can help generate more revenue, retain more customers and increase the brand value. That's where an ecommerce content management system comes in.

Ecommerce CMS Explained

An ecommerce CMS combines a CMS's content management capabilities with an e-commerce platform's selling features, allowing businesses to create, edit, and publish content, manage products and inventory, and process orders in one place. CMS and Ecommerce combined provide you with a user-friendly interface that makes it easy to add products, edit descriptions, and update your website's design without needing to know any coding.

You may also read: WordPress vs Other CMS Platforms: A Comparison Guide

How CMS Can Benefit Ecommerce Businesses

CMS Analytics and Reporting Tools

The analytics and reporting tools in a content management system provide an ecommerce business with various advantages that include helping to understand target audiences and their preferences, optimizing website design and navigation to identify and fix any issues that may affect website performance, security, or functionality. 

Any business would want new opportunities to discover trends and insights that can help them grow their e-commerce business and gain a competitive edge. Content management systems for eCommerce do that by allowing you to measure and improve SEO, content marketing, social media, email marketing, and other digital marketing strategies while tracking return on investment (ROI). A CMS also lets you monitor key performance indicators (KPIs), such as traffic, bounce rate, conversion rate, average order value, revenue, etc.

Product Management

An ecommerce CMS has powerful capabilities to manage products, such as adding, organizing, removing, and updating product listings, maintaining inventory, and optimizing product assortment. It comes with pre-built features such as catalog, inventory, cart, logistics/shipping management, and other necessary tools required for your online business. Efficient management of products helps businesses to sell their goods online more effectively, maintain accurate inventory levels, and adjust their product offerings according to market demand. By utilizing the product management features of a CMS, ecommerce businesses can streamline their operations, improve customer satisfaction, and boost sales.

Payment Gateway Integration

Integration of payment gateways into ecommerce CMS platforms can simplify online transactions, making it easier for websites and e-commerce platforms to process payments and facilitate transactions between businesses and customers. The most popular CMS platforms, including WordPress, Drupal, Shopify, and Magento, offer a wide range of options for payment gateway integration through dedicated plugins and extensions, enabling quick and stress-free integration. 

In case you missed: The Role of CMS Plugins in Creating Accessible Websites

Integrating payment gateways into a CMS allows for a smooth and secure online transaction process, improving the user experience and enhancing customer satisfaction. This CMS integration can also help businesses to centralize and automate their transaction processes, reducing manual efforts and streamlining operations. As a result, the payment process becomes efficient, reliable, and trustworthy, resulting in higher conversion rates and increased sales. Also, the uncompromising security measures to protect sensitive customer data ensures secure transactions and builds trust.

Built-in SEO features

Generating traffic to your online store is crucial for growing your ecommerce business. Content Management Systems come equipped with features that can help you create an ecommerce website that is optimized for SEO. With these features, your target customers can easily find your website via Google search. 

One of the main benefits of content management systems for ecommerce is that it allows you to manually and independently create and manage navigation links, which can help improve your website's SEO. CMS also provides website managers with manual control over the page URLs of their websites. It auto-generates titles, meta descriptions, and XML sitemaps, saving you the time and effort of manually editing these elements for every single page on your website. Additionally, CMS has built-in powerful blogging tools, so you don't have to rely on external blogging platforms to meet your needs.

Content and Brand Consistency

An effective Content Management System streamlines the process of creating content. By managing all content in one central location, a CMS simplifies content creation and ensures consistency in messaging and branding. CMS platforms facilitate collaboration among content creators, allowing for seamless cooperation from ideation to publication and increasing efficiency while avoiding bottlenecks. By establishing and storing brand rules and standards, a CMS ensures that content remains consistent across platforms and devices. This consistency improves the user experience and reinforces brand identity.

Would you like to know more about the benefits of CMS for your eCommerce business?

How Tesla Uses Shopify to Its Advantage  

Tesla is a well-known electric vehicle manufacturer that also has an online store where customers can buy branded apparel, accessories, and electric vehicle accessories, among others. This multinational automotive and clean energy company uses Shopify, a content management system for ecommerce, that provides a seamless user interface and intuitive design for Tesla customers to make online shopping easy. Shopify's instant updates, transparent pricing, and straightforward navigation make the website experience exemplary for all users. The online store serves as a gateway to Tesla, allowing customers to learn, interact, and explore the brand through educational content on sustainable energy and interactive features that showcase Tesla's technology. 

Tesla has been using Shopify for Tesla to improve their online presence. Its scalability, advanced features, and ease of use have considerably enhanced its customer experience and significantly broadened its revenue streams. 

We have no doubt when it comes to the potential of Content Management Systems for ecommerce businesses. Examples such as Tesla’s cited above are a testament to how advanced technology and visionary thinking can work together to redefine the capabilities of online shopping. Our company, Logic Simplified, is a game development company that also offers CMS development services on platforms like Shopify, WordPress, Drupal, and Magento. Our digital business solutions are designed to keep security, SEO friendliness, scalability, content creation and collaboration, allowing multiple users, analytics, and centralized content in mind.To learn more about our services and solutions, drop us an email at enquiry@logicsimplified.com or tap below for an instant call.

Customer engagement cultivates loyalty, encourages repeat business, and sparks positive word-of-mouth marketing. By actively engaging with customers and focusing on customer experience, businesses gather valuable feedback for improvement and differentiate themselves in a crowded marketplace. Strong customer relationships lead to increased lifetime value and reduced churn rates, contributing to sustained revenue growth. Bar none, every business needs to prioritize customer engagement as it enables businesses to foster trust, build brand advocacy, and maintain a competitive edge by delivering exceptional experiences that keep customers coming back for more.

What is CRM Automation?

CRM automation is the technology we use to automate manual or repetitive tasks involved in customer relationship management. CRMs are important because they help teams manage and share data across marketing, sales, and customer service, thus providing a better customer experience.

WordPress CRM Automation

WordPress CRM is a plugin that integrates into your WordPress site. It integrates Customer Relationship Management (CRM) capabilities into the website, allowing for collecting, organizing, and analyzing customer data directly from the WordPress dashboard. It offers robust automation features for a stress-free customer data management experience.

Teams can manage projects, assign individual tasks, track marketing campaigns, and help convert your opportunities into successes. You can easily import contacts and other records from your old CRM with WordPress’s easy-to-use CSV uploader. You will receive email updates whenever a project or task you are assigned is created or edited. With just one click, you can quickly create new contacts from existing users on your site. The plugin takes existing information (name, email address, etc.) from the user’s account and adds it to the new contact in the WP-CRM System.

You may also read: WordPress vs Other CMS Platforms: A Comparison Guide

How WordPress Automation Promotes Client Engagement?

WordPress CRM Automation streamlines various processes and facilitates seamless communication. Through automation plugins and tools, tasks such as content scheduling, email marketing, and customer support can be efficiently managed, ensuring timely and personalized interactions with clients. Automated email campaigns can keep clients informed about updates, promotions, or relevant content, nurturing their interest and fostering ongoing engagement. Additionally, chatbots integrated into WordPress CRM Automation sites can provide instant responses to common queries, improving accessibility and responsiveness. By reducing manual workload and enhancing communication channels, WordPress CRM automation empowers businesses to devote more time and resources to creating valuable content and fostering deeper connections with clients, ultimately leading to higher levels of engagement and satisfaction.

In a nutshell - Benefits of Using a WordPress CRM Plugin

1. Understand and organize customer needs and behavior in order to promote your business to relevant target groups. Collaborate better with your clients and ensure timely responses. 
2. Analyze and mine data to identify potential customers, for better targeted sales and production. Get useful insights to make informed decisions.
3. Manage all your social media platforms and email from one place. Create integrated email campaigns according to specific groups of leads.
4. Make the internal communication network better. Share information about important events efficiently and promote a social culture.
5. Increase efficiency through automation. Reduce dependence on repetitive processes by reducing, for instance, manual emailing.

List of 5 Best WordPress CRM Plugins

Among the various plugins, we are mentioning below the 5 best WordPress CRM plugins that can help you manage your customer relationships better.

Wrap-up

The importance of automation becomes clear as businesses evolve to meet customer’s demands and exceed customers' expectations. Logic Simplified is a custom WordPress development company, proficient in developing responsive, feature-rich, and interactive WordPress solutions tailored to your custom business requirements. We offer a broad spectrum of WordPress website development and integration services to startups, SMEs, and large enterprises that are engineered to accelerate your business growth. Get in touch with us and we will guide you further.

Social Game Marketing: The Right Way

Set up a YouTube Channel

Game marketing on YouTube is an excellent way to reach out to potential players and engage them. Create a YouTube channel and post a promo video with great graphics and soundtrack to show the most exciting part of your video game. Ask your designers to also create videos that show other pieces of important information that users will find attractive and helpful to quickly get the idea of what your game is all about. Don’t forget to add the video links to the description page on app stores and other social media channels. YouTube’s advertising services also provide an option where your promo video is played before a user gets to watch their requested video. Yes, the user can skip your teaser video if they want to, but you will only pay if the user watched the advertisement right to the end. It’s also a good idea to promote your game and increase your reach by sharing videos on other famous video sharing channels, such as Vimeo, Twitch and DailyMotion.

Create a Blog on Your Website for Game Marketing

Blogging goes a long way in drawing traffic to your website using SEO techniques. Through blogs, you can make people aware about your games and also keep them abreast of new updates and releases. The content of your blogs should be valuable and interesting for readers as your goal is to turn your website into a place users would find worth engaging. There must be some fun quotient involved in your blogs as your marketing team will share them on social media channels where only sharing information is not enough to coax readers into landing on your site or directly installing your game from app stores, but something humorous and creative to touch their heart. Blog sharing around the Internet is an effective social game marketing strategy as it increases your game’s visibility manyfold and attracts new players even after the official launch date.

App Store Optimization

App Store Optimization (ASO) is a marketing technique that is used to rank your game higher on app stores. By using the right ASO strategy, your marketing team can greatly increase the visibility and discoverability of your game in app store’s search results. One way is to use keywords that best describe your game. Put in a decent research and look for powerful keywords that relate to your game and appear often at the top of search results. Use these keywords five to six times in the description page of your game to let app stores easily catch your game and increase its visibility in search results. Other key areas you should consider for ASO are game’s rating and reviews, number of downloads, user experience, eye catchy icon, exciting pictures of your game, etc. ASO is highly recommended to convert visitors who are looking for a game similar to yours into players.

Multiple App Stores

Without a doubt, Android and iOS are the most popular mobile platforms, but you can also go for other platforms to expand the boundaries of your game’s reach. There are multiple stores that give your game access to specific countries and markets not covered by Android and iOS. Some popular ones are as follows:

• Amazon
• Xiaomi
• Baidu
• App Brain
• Mobile 9

Facebook and Instagram Game Marketing

Facebook and Instagram are brilliant marketing platforms, with the former having more than 2.45bn active monthly users and the latter having more than 1bn active monthly users. You simply can’t afford to ignore these two giant marketing platforms for a huge chunk of your target audience existing there. Use them to your advantage by running marketing campaigns and ads to increase your userbase and have people spread the word of mouth about your game. The best thing is you don’t get to target each and every Facebook and Instagram user, but only the potential customers of a specific demographic and look alikes of your existing customers, which greatly increases the chances of conversions and good returns on your investments.

Game Marketing via Podcasts

Many gamers prefer listening to podcasts for exciting news and reviews of games. If you can manage to get an interview on a gaming podcast, you can actually reach out to people who are in love with games and significantly increase the number of game installs. You can always request some of the video game podcasts to help you give your game the voice it needs to find a home on the devices of your target audience.

Get Review Websites do the Talking for your Game

Getting positive reviews of your game on game review sites is a very effective marketing strategy to build trust among new gamers and drive the urge to try out your game. However, game review sites don’t review every game that comes across their way, which is why a great pitch is of utmost importance. Also, your review application must have an engaging game description and a video that gives the adrenaline rush to make it worth reviewing for the popular game review sites. Include a link to your website too so as to make your submission look professional and help reviewers get all the information they need about your game. Since there are so many games out there that gamers find it difficult to choose the right one that is real fun, they tend to seek help from review websites that provide latest game news, reviews, previews, tips, trailers, etc. to make the best choice. And, you should also try to make the best of that for your game.

Game Influencer Marketing

Game influencers have thousands and even millions of game followers who go by their words. So, if you can get one or more game influencers to sing praises for your game, your game will certainly catch the eye of many potential players. Yes, you may need to pay game influencers depending on the number of followers they have, but it’s worth going for as influencer marketing is considered to be a killer marketing strategy of modern times to target millennial audiences and find the right people for your game. Various social media channels harbour game influencers you can reach out to you now know what exactly for.

Facebook Page for Game Marketing

Create a Facebook page to market your game via promotional posts, videos, memes, tips and tricks, etc. Your Facebook page for game marketing can do wonders for you by increasing engagement and number of downloads. It lets you answer questions of users and also ask questions, like what they like about your game or a trick to solve a puzzle, thereby encouraging them to engage more and produce more user-generated content. Make sure that your content is fun and creative so that users feel impelled to open up and give their views in the comments of your posts.

A Landing Page on the Web for your game

Creating a landing page on the web is a highly effective marketing strategy to reach out to potential customers outside app stores and get your social gaming app installed from there. Your landing page will help you achieve your marketing goals such as lead generation, get email Ids for email marketing, collection of demographic information of your target audience, get insight into potential customer engagement, to name a few.

Keep these points in mine while creating a beautiful and informative landing page for your game:

• Thought-provoking headlines
• Relevant keywords
• Exciting images
• Social sharing buttons
• Smartly placed CTAs

Paid Advertising

Paid advertising is widely used to increase game visibility, volume of lead generation and number of app installs. The most popular paid advertising platforms include Google Adwords, AdMob, Tapjoy, Instagram Ads, Twitter APP Cards, Facebook ads, and AppLovin. You can use banner ads, text ads and video ads to target your potential customers who after clicking can easily download your gaming app directly from app store. It’s always a good idea to dedicate some amount of your marketing budget for paid ads to help you effectively achieve your marketing goals. 

Build Trust with Forums

Creating forums help build trust among new users and enhance user-retention rate. Forums help a player interact with you and other players to discuss both positives and negatives of your social game. Having learnt about the improvements users are seeking in your game, you can quickly act on them and provide solutions to facilitate the desired user experience, which could otherwise result in app uninstalls. Forums also boost your customer support efforts to help users experience your gaming app in the best way possible. Check out 30 most popular video game forums to enable people to interact with other players so as to discuss their favorite section of your game, share tips to cross a difficulty level and much more.

Still Stuck on Your Social Game Marketing Plan?

Logic Simplified, a reputed game app developer based in Dehradun, India, helps gaming businesses build amazing games and market them too to realize their full monetization potential. We are a passonate team which offers quality game marketing, development and testing services. If you’re particularly struggling with your marketing initiatives or don’t have a team at your disposal to achieve dream numbers for your social game, our marketing experts can work with you and get your marketing machine run like a well oiled machine. Our service package covers all sorts of marketing activities, including PR, SEO, ASO, social media campaigns, ad campaigns, growth hacking and many more. To discuss your marketing goals, write to us at enquiry@logicsimplified.com, we promise to get back to you shortly to let you find out how we can help you with our marketing services.

Choose Best Game Marketing Strategies

The next thing to consider is the adoption of the best game marketing strategies, which is responsible to re-direct huge amount of genuine traffic towards our application which in turn reflects the real success of the app. Now, the first step to promote an application involves the selection of top most marketing tasks and as per the current digital marketing standard following are the best fit list of tasks that need to be implemented for an application success:

1. Marketing of game in social media websites like Facebook, Twitter, etc.
2. Online news distribution for application release.
3. Promoting game application on niche gaming websites.
4. Video marketing of game application on video sharing sites.
5. Presenting gaming app in popular PPT sharing sites.
6. Forum discussion about game or any application on related forums.
7. Blogging about the application on blogging sites.
8. Using advertising platform for games.
9. Starting e-mail campaign for game or application.
10. Gaming app integration with social media.

Detailed Analysis of Marketing Tricks

Now lets discuss each and every step of marketing strategy in details. As we come to know there are 10 best marketing techniques available as per the current guidelines defined by the major search engines like Google, Yahoo, etc. So, every online marketer needs. to know the quality technique for using these marketing tasks which will surely give remarkable ROI of marketing efforts applied. Now, let's see step by step procedure- How to implement these tasks for the marketing of your mobile gaming application?

Marketing of game in social media:

As social networking is highly popular among all the people across the globe, so gaining initial base of targeted audience become very easy towards your application. Promoting your game app on social media involves integration of game with social sites like Fb & promoting game through marketing page creation of game or app.

• Marketing Page Promotion Creating a business page of the application or game and promoting it on all important social channels like Fb, Tw, G+, LinkedIn, etc., with regular updates including daily posting, sharing and commenting with tagging of images help increasing the reach of your business page to global users.

Online news distribution for gaming app release:

After a product or game application is launched, it is required to announce its release in front of the targeted audience. It can easily be done through press release distribution which includes complete information about the game such as, the launching date, main theme & special features of that game or product.

Promoting gaming app on niche gaming websites:

Now a days, search engines like Google and Yahoo are becoming too smart, as they show highly relevant results to the users search query. So, it's always considered an excellent approach to promote a game in niche gaming websites where the users are specifically looking for game related content. Through this we get good amount of relevant traffic towards our gaming app.

Also read top trends surrounding mobile game studios of today. 

Video marketing of game application on video sharing sites:

Videos are extremely popular among the users because people are now looking for easy & time saving content on the Internet and mark are easy to understand than written content. The marketing of gaming application on popular video sharing sites like YouTube, Vimeo, MotionPicture, etc., boosts the popularity of game amongst the users. Incorporating AI voice cloning into your video marketing strategy, especially for game trailers, can enhance engagement by providing realistic and captivating voiceovers. When doing video marketing, it's essential to focus on attractiveness, duration length, and the main description of the game.

Presenting gaming app in popular PPT sharing sites:

Presenting gaming app in highly popular PPT/presentation sharing websites boost the number of visitors towards your application. As PPT sharing sites are good source of visitors and a game intro presented in a PPT develop interest in users towards the application. A well defined PPT should should have a complete description of games, attractive images & best features of your gaming application.

Forum discussion about gaming application on related forums:

Participating in open discussion forums which are related to niche gaming industry, allows us to discuss about the features & specialty of the game. In these forums we can also participate in replying to other's post along with starting a poll to our gaming app and about its popularity & quality etc. In this way the users are engaged and more users get attracted towards the application.

Blogging about the application on blogging sites:

There are various guest blogging websites where content related to mobile gaming application can be embedded. Guest blogging on general and technology blog sites is an important factor because content is always considered as the king when we talk about online marketing of any product or service. Before picking a website for guest blogging you must ensure that the website is highly relevant to your gaming application and the other SEO metrics should be high like the domain rating, organic traffic, Google indexed pages, total number of referring domains and at the same time the spam score of those blogging site should be least. Beside sharing the content on quality blogging sites, we can also post our comment & views on other's blog post related to gaming app. Before doing blogging, few things need to be taken care of:

• Share content only on highly related gaming websites.
• The blog content should be unique & contain everything about the game, starting from, about game till its special features.

Using advertising platform for games/apps:

Display advertising of games/apps on various game advertising platforms is also helpful in attaining targeted audience towards the gaming application or a simple application. These advertisements can be displayed on related games, so that a user can be re-directed to the download link for our game easily.

Starting e-mail campaign for game or application:

Starting an e-mail marketing campaign for the game is also an efficient process to drive genuine users towards the application. Through this we can reach out to maximum number of targeted audience who are game/app lover & increase the probability to enhance the number of game or app users. The only thing that need to be considered, the selection of e-mail data base to which we want to reach, as it need to be highly relevant to game or app users.

Gaming app integration with social media:

Its always good to integrate our gaming application with social sites specially like Facebook. In this way users can also play game on social platform and can invite more users towards the game.

Conclusion

Finally, we can say if you follow the above mention top ten game marketing plan strategically then, it's a 100% surety for the success of your mobile gaming application. If you want to get it done from experts, Logic Simplified a reputed game development company in India can help you meet your goals at a faster pace and at a market-competitive cost. For any game related query, contact our game development company or write to us at enquiry@logicsimplified.com