Around 1/3rd (33.72%) of the top 1 million sites in the world use WordPress.

(Source: AppMySite) 

WordPress is a monolithic content management system that strengthens millions of websites. It is one of the most popular and widely used CMS that develops user-friendly and competitive websites. 

Top WordPress Trends - The Five Pillars to a Strong Online Presence

Whether you want to build a blogging site, business website, or a highly complex eCommerce website, WordPress is the go-to option to fulfill all your needs. It not only offers amazing features and advantages but also the flexibility to extend the functionality to make an extremely advanced website. The top WordPress trends that hold enormous potential in 2024, as seen through our critical lens, are listed below.

1. Drag-and-drop Page Builders

WordPress page builders make it easy to create professional-looking pages quickly. They come with customizable templates, user-friendly tools, pre-built designs, animation effects, and content resizing and repositioning features. Most page builders offer real-time editing with a simple drag-and-drop interface, so even users without technical skills can create beautiful websites and landing pages. WordPress also has pre-built modules and templates that offer flexibility and customizable themes. Its built-in functions are accessible directly from the interface. Some popular WordPress page builders include Beave Builder, Divi Builder, and WPBakery Page Builder.

2. Headless CMS

A content management system without a presentation layer is called a headless CMS. This system separates the backend, where content is managed, from the frontend, where content is presented. A headless CMS enables you to manage content from one central location and deploy it on any digital platform of your choice. This separation of the frontend and backend frees up your content, making it easier for marketers to manage content independently and for developers to quickly build, automate changes, and manage digital media at scale. With a headless CMS, you can reuse content and create modern digital experiences with ease.

You might also want to check out: WordPress vs Other CMS Platforms: A Comparison Guide

3. Chatbot Integration

A chatbot is an AI-powered system that can perform the functions of a human agent through a chat interface. It uses artificial intelligence to replicate human conversation, provide information, solve problems, and complete tasks. Chatbot integration involves linking the chatbot to other platforms. Deploying the chatbot with numerous platforms and applications can be a lengthy process. To engage with visitors, you can connect the chatbot with various platforms like websites, apps, WhatsApp, Telegram, Magento, Viber, WordPress, Messenger, and others. Logic Simplified enables companies to use chatbots as a customer assistance tool that provides exceptional customer service, boosts customer satisfaction, generates more leads and sales, and interacts with customers.

4. Voice Search

The global voice recognition market size is expecting a healthy growth in the coming decade, from a humble ten billion U.S. dollars in 2020 and 2021 to nearly 50 billion U.S. dollars in 2029, a CAGR growth of 23.7 percent. (Statista)

Optimizing WordPress websites for voice search can enhance site ranking, increase traffic, and effectively engage a global audience. Moreover, it builds user trust, enhances search engine ranking, reaches out to a wider global audience, boosts mobile traffic, and improves brand visibility.

5. WordPress 6.1 with ReactJs

ReactJS is now available as the frontend technology with WordPress as the backend platform, thanks to WordPress 6.1. ReactJS is an open-source JavaScript library used to create user interfaces, and its elements can be rapidly used, saving time and effort. WordPress prefers ReactJS because it offers greater flexibility when creating a WordPress website. It employs a virtual Document Object Model (DOM), which speeds up the upgrade process significantly over refreshing the browser DOM, and provides more freedom when creating WordPress websites.

The more you use an ability, the stronger it becomes. At Logic Simplified, we work round-the-clock to give your projects the best of our skills. We empower businesses worldwide with cross-device, cross-browser websites with interactive UI/UX and robust functionalities. We also have expertise in Shopify and Magento. We are a custom WordPress development company and our services and strategies markedly assist businesses expand and reach more people. You can reach us at enquiry@logicsimplified.com and we will walk you through our plan and get an understanding of your arrangement to give your business what it needs. 

Want a free 20-minute consultation on our WordPress development services?

The mobile gaming industry has seen tremendous growth in recent years, and it is only expected to increase in the years to come. The market has exceeded every benchmark through all technological and economic expectations. With significant innovations and advancing technologies, the year 2024 is set to be big for mobile gaming. Below are some of the most notable mobile gaming trends to look out for in 2024.

Blockchain Gaming 

Blockchain, known for its secure data encryption technology, is not only gaining traction in the e-commerce industry but also has a potential sector in the gaming industry with numerous opportunities. Thanks to blockchain technology, businesses no longer have to worry about hackers gaining access to their blockchain apps or attempting unauthorised transactions. The combination of blockchain and cryptocurrency has paved the way for a new niche of games like pay-to-win, play-to-win and NFT-based online games. 

Cloud Gaming Services

Cloud gaming technology is one of the current mobile gaming trends in the gaming industry. It is predicted that by 2024 and beyond, cloud gaming will significantly alter the structure of the online gaming industry. This gaming type uses streaming technology, allowing players to play high-end video games without owning or installing the game. The game is stored on remote servers, streaming the video directly to the player’s device. This technology is expected to become more prevalent in 2024, allowing players to access a wide variety of games and eliminating the need for powerful hardware.

Wearable Technology 

Wearable technology like smartwatches, fitness trackers and wristbands are among the most popular devices of the rapid mobile gaming trend. While wearables are usually linked to the health and fitness industry, they are also seeing rapid growth in the gaming sector. The sensors in these gadgets can be used to collect data in real time and share information with the users. Gamers can use wearables to keep track of their gameplay, allowing them to analyse how they play and can enhance their performance in the future.

Mobile XR 

The combination of Virtual, Augmented and Mixed Reality is referred to as Extended Reality. Mobile XR is the future as it will allow for a more realistic and immersive experience when playing games online, making it feel like the player has been transported to a new world. The use of wearable headsets, convertible screens, intuitive interactions and motion tracking, among other innovations, will soon enter the mainstream. 

You may also like to read:  Exploring the Boundless Potential of XR and AI

AR gaming

Another mobile gaming trend that is increasingly becoming popular is augmented reality gaming. Mobile game developers are developing games by incorporating real-world environments to build an immersive gaming setting using location-based technologies and modern 3D graphics. Harry Potter: Wizards Unite and Pokemon Go are some examples of AR mobile games. 

These games allow users to explore their surroundings while engaging with virtual objects excitingly and interactively. AR game development offer a unique and engaging gaming experience combining the real world and virtual elements.

Crypto Gaming 

Cryptocurrency is the first thing that comes to mind when we hear “crypto.” Because of its verifiable and traceable nature, cryptocurrency has experienced explosive growth in the last few years. Previously, games were centralised where characters, weapons, skins, etc., could not be used in any other game. However, crypto games allow gamers to transfer their rewards and purchases to other games, as everyone involved owns a share. Even though games are created on the blockchain, each connected computer has equal access to information, which decentralises control and gives players and developers equal power as well as authority. The in-game assets owned by the players can be sold for real money. This trade in digital assets is increasing global demand for crypto gaming.

Expansion in the Metaverse 

The metaverse game development has emerged as one of the recent trends, but how exactly it will look for the mobile gaming industry is still unclear. This year, the mobile gaming industry will integrate with the metaverse, creating a more powerful in-game experience. The platforms can serve as social spaces where players can communicate, buy virtual assets, attend conferences, etc. After the success of Fortnite concerts, various tech companies have seen the metaverse’s potential to offer more than just entertainment. In the future, global companies like Microsoft will expand the metaverse’s capabilities to match the actual world. Though the concept is new, it will undoubtedly evolve with AR, VR and AI advancements to offer users a one-of-a-kind virtual experience in real-time.

Big Data and AI in Gaming 

Big data and AI are the two technologies that might bring revolutionary advancements in the mobile gaming sector. When these two technologies are combined, the gaming experience will surely be more dynamic and complex. AI can also imitate human behaviour, producing perfect graphics for the game. In the gaming market, big data will allow for the profiling of player behaviour, which will help game developers to develop a more engaging experience based on the previous performances of their games. Big data and AI allow developing of more compelling and exciting games by utilising advanced machine learning algorithms, making the game more entertaining and challenging for players.   

The Bright Future of the Mobile Gaming Industry

The mobile gaming market is booming and shows no sign of slowing down. Not all of what we have listed is new gaming technology for 2024. Some are already well-known to us and are simply evolving in new forms. Other mobile gaming trends in the gaming sector, such as the metaverse, are still in their infancy, and it isn’t easy to foresee exactly how they will evolve. If you are looking for developers and game designers for hire for your project, feel free to approach us. Logic Simplified is one such game development company providing complete game development solutions. With an expert team of developers, we use cutting-edge technologies to build immersive games. For any suggestions or queries, contact us or email us at enquiry@logicsimplified.com.

We live in an increasingly connected world where businesses know the importance of having a strong online presence to reach customers. Having an online presence gives a business increased visibility, increased trust, improved customer service, increased brand awareness, and it is also a cost-effective advertising option.

A content management system (CMS) is a collaborative software that allows you to use tools to create, modify, and manage your digital presence. It makes sure your web content is simple enough for most people to use, its workflow options allow administrators to permit particular users to serve in certain roles, and it provides a means of presenting content online, generally on a website. Among others, the most common CMS is WordPress, which was being used on more than 40 percent of all websites by 2023, according to W3Techs, 2023

WORDPRESS - THE SIMPLEST AND MOST POPULAR WAY TO CREATE WEBSITES

WordPress is an extremely versatile and powerful open-source CMS that gives website owners much-needed freedom. There are two versions of WordPress available: WordPress.com and WordPress.org. The differences between them are quite significant - WordPress.com is a popular and free option, particularly for those who are just starting to set up a basic blog or website. It is built on the WordPress SaaS platform and offers users several free themes to get started. It is considered one of the best free WordPress hosting options available. In contrast, WordPress.org empowers website owners to create self-hosted websites with their own domain names. Even though it is still open source, it provides significantly more flexibility and control over what you can create. 

WORDPRESS VS OTHER CMS PLATFORMS: A COMPARISON GUIDE

This section will look at WordPress vs other CMS platforms and evaluate their features and differences in various categories, from user-friendliness and customizability to security.

Logic Simplified is a custom WordPress development company that specializes in developing websites using content management systems. You name it, and we have a team of specialists who do it all. Our company understands the significance of CMS and how it can enhance business productivity and improve the user experience of websites, blogs, and other digital platforms. So to get custom CMS solutions that cater to your business needs, you can contact us at enquiry@logicsimplified.com

Demographics have changed the nature of gaming over the course of time and the industry has evolved above gender, age, and other demographics. Today people of all ages, genders, and backgrounds play and enjoy video games, while their preferences and consumption habits may vary. Needless to say, Demographics like age, race, ethnicity, gender, income, education, and employment provide valuable insights that guide game development companies during the process of creating, marketing, and maintaining games. 

Why are Demographics Important for Game Developers

An understanding of the importance of game demographics has helped game developers all over the world create more appealing, accessible, and successful games. Here are some of the ways in which game demographics help:

• Our game developers use the data around demographics to identify their target audience. Knowing the age, gender, location, income level, and other characteristics of potential players allows them to make sure that their games are targeted to specific groups and that the game content resonates with their audience.

• Demographic information also influences game design decisions. For example, if the target audience is primarily teenagers, our game app developers might focus on fast-paced action and trendy graphics. If the audience is older adults, the game may incorporate more strategic elements and a user-friendly interface. In other cases, if the target audience includes players with varying levels of gaming experience, the game's difficulty curve and tutorial system may need to be adjusted accordingly.

• When it comes to choosing the right advertising channels and developing marketing campaigns, our developers use demographic information that speaks about the interests of the target audience and then they allocate their marketing budget accordingly and more effectively.

• Different demographic groups have varying preferences in the case of in-game purchases and subscription models. Good game developers understand these preferences and create plans and subscriptions that align with the audience's expectations and willingness to spend.

How to Use Demographics to Create Successful Games

The majority of the video gaming audience is women. In terms of the time spent gaming, females beat males at all times of the day – an average gaming session for women lasts 25% longer than for men. The data further reveals that women use a greater variety of games, while men choose to stick with just one or two games.

(Source: MMAGlobal)

US Gamers Gender Demographics

 

When it comes to age, 61% of gamers are parents with children living in the same household.  The 16-24 age group represents a mere 14.2% of mobile gamers, while people older than 45 years make up nearly a third. So mobile gamers are more likely to be middle-aged moms than their teenage sons. (Source: MMAGlobal)

US Gamers Age Demographics

 

Demographics and data make development clearer by focusing on the concept and launch of a game. They help answer a lot of questions that game designers, developers, and other creators might have. Does the audience like AR and VR games? Are they exploring the metaverse? How essential is good game design to their gaming experience? This not only streamlines the process for them but helps them understand what is currently going on in the market - what genre of games are being played by a certain section of the audience and how game developers can use this information to make informed decisions about the game so that it fits and works well with the potential users.  

The specifics and the deep dynamics of user demographics such as female/male ratio, income, education, and age distribution also help you convince your investors that you're pursuing the right market. And, it turns out actionable data has made it easier and more accurate to decide on the right game concept and elements, as well as locate and prioritize key demographics. This enables teams such as ours to create the best game for users with more confidence and test our unique ideas against what's already available in the market.

Our game developers at Logic Simplified understand the importance of game demographics, apart from bringing to the table great design skills, analytical thinking, and enthusiasm. During the game development lifecycle, they consider different aspects that could possibly influence the performance and popularity of a game. Their processes are strategic and data-driven, ensuring that the foundation of the project is strong and the outcome is well-accepted by the audience. 

Over 12 years, Logic Simplified has become a top game development company in India, with game development services that are supported by data analysis. Need help building your next game? We offer a comprehensive process including research, market evaluation, audience identification, and more. Contact us at enquiry@logicsimplified.com

How Does Cloud Gaming Work?

Cloud Gaming requires a subscription (monthly or annually) of the cloud gaming service and games are purchased over that subscription. Some popular Cloud gaming services include Google Stadia, Shadow Cloud Gaming Service, Xbox Game Pass, Nvidia GeForce Now, PlayStation Plus Premium, and Amazon Luna. These Cloud Gaming Services follow a different subscription model that involves factors like playtime, waiting time for game streaming, picture resolution, free and paid games, etc.

The global cloud gaming market size was valued at $3.37 billion in 2022 & is projected to grow from $5.76 billion in 2023 to $84.97 billion by 2030, exhibiting a CAGR of 46.9% during the forecast period. (Source: Fortune Business Insights)

Cloud Gaming is the future of modern gaming. The growth and success of the cloud gaming industry are allowing not just the gaming industry but also other various industries to appreciate the benefits of Cloud Gaming. 

Along with no device limitation, instant play, cross-platform gaming, and high-quality graphics, there are other benefits of Cloud gaming. Let’s talk about those benefits and the potential of Cloud computing to make gaming interactive, convenient, and immersive.

Why is Cloud Gaming the Next Big Thing?

While there are challenges, Cloud Technology in Gaming is continuing to evolve and gain attraction due to advancements in technology and improvements in internet and communication infrastructure. Good game development services with a reliable cloud platform are a great combination for those who want to experience seamless and glitch-free games. 

Further mentioned are the major benefits of Cloud Gaming -

1. Easy Access to a Variety of Games

With Cloud gaming, gamers have easy access to a wide range of video games right at their fingertips. The gaming industry is now more dynamic with the contribution of both service providers and users in making video games accessible to anyone and anywhere. People with disabilities, like physical impairments, now have greater access to a wide variety of games that may not have been available to them before.

2. Immersive Gaming Experience

By consolidating computing activity in the cloud, cloud gaming can always provide the latest hardware and computing power to ensure the best in-game graphics and intelligence. Powerful GPUs are leveraged in data centers so that even if the gamer’s device isn't equipped with the latest hardware, he/she can still enjoy graphically intensive games without any interruptions.  

3. Security

The information stored in virtual storage space makes cloud computing platforms safer than traditional applications due to their industrial-level security against external interruptions. Cloud Gaming service providers have the legal right to stream games on their platforms. This helps ensure that the games remain unaltered and prevents piracy. By utilizing mobile Cloud Gaming technology, game publishers can effectively deter piracy and increase their profits.

Also, there are no risks of hacking with Cloud Gaming because user data is stored on secure servers and transferred through secure connections. As the data is not stored locally, privacy concerns are eliminated and users can enjoy their favorite games without worry.

4. Reduced Cost

Another major benefit of Cloud Gaming is the reduced cost. Users no longer need to constantly upgrade their hardware to keep up with the latest gaming trends. By purchasing hardware once or simply using their mobile devices, they can enjoy gaming for life. The subscription fee includes a library of games that can be seamlessly accessed and enjoyed. Additionally, there are numerous options available for free Cloud Gaming.

5. Compatibility across devices

With the help of a highly scalable platform, even low-end devices can now allow users to enjoy high-end video games. This is all thanks to Cloud Gaming services, which allow games to be played across multiple platforms. Whether using an Android or an iOS device, you can enjoy Cloud Gaming on your mobile phone or tablet. The once-challenging limitations of traditional gaming, such as memory storage, graphics capacity, and processing power, have all been addressed by Cloud Gaming technology. The result is a brilliant gaming experience! 

Our team at Logic Simplified, with expertise in Cloud computing and an ardent passion for advanced technologies, will guide you and offer you services that will provide your company growth and a competitive edge in the market. As a game development company based out of India, our services cover Game Analytics support, backed by AI, ML, and Deep Learning. Allow us to introduce you to a world of gaming with a superb streaming experience, along with entertainment that is next level. Get in touch with us at enquiry@logicsimplified.com

Our Gaming Solutions Can Transform Your Next Gaming Project

In the competitive gaming industry, our services and solutions maximize the chances of a game’s success by focusing on the features, functionalities, and overall quality of the game. Read more on how we do that.

The Impact of Game Engines

Our gaming solutions company uses the most popular and powerful game development engines like Unity, Unreal Engine, Godot, Phaser, Construct, Cocos Creator, Babylon JS, and many others, based on the game idea and the requirements of the game development process. Such software frameworks provide us with the basic tools and systems for rendering, physics, audio, networking, scripting, animation, user interface, etc, to simplify and streamline the game development roadmap and ensure that the game runs smoothly and efficiently on different devices and platforms. 

Technologies Driving Innovation Across the Gaming Industry

Integrating emerging technologies, including blockchain, cryptocurrency, artificial intelligence, 3D reconstruction, and augmented and virtual reality, into games and virtual environments provides developers with an array of advantages to create more engaging, personalized, and realistic experiences for users. While VR helps us create immersive environments, AR provides interactive experiences with the surroundings. Mixed reality makes it possible for the virtual and real worlds to coexist and interact in real time. Artificial Intelligence and Machine Learning create highly personalized and unpredictable gameplay experiences by generating responsive and intelligent behaviors for non-player characters (NPCs). Blockchain provides decentralization, transparency, and immutability to transactions for most metaverse game applications. Cryptocurrency allows users to purchase resources and assets in the metaverse. Using 3D reconstruction technologies, we create environments that mimic the real world to bring the metaverse to life.

Importance of Digital Distribution Platforms 

Our game app developers specialize in the development of video games that can be featured across a diverse range of distribution platforms like Steam, Epic Games Store, Google Play, Apple App Store, and other distribution channels. Being featured on these platforms can significantly increase a game's visibility and reach. Our team of developers and game designers collaborate tirelessly to create engaging and innovative titles that captivate audiences worldwide and help with game distribution. Also, our games are meticulously crafted to deliver seamless and thrilling gameplay across a spectrum of hardware. 

Game Analytics 

Our game development company leverages game analytics to understand the intricacies of player behaviour and player preferences, allowing us to create gaming experiences that resonate with our audience on a profound level. The various game analytics tools serve as a comprehensive lens that we use to track player interactions, identify emerging trends, and extract invaluable insights. Such insights not only frame our strategic planning but also guide iterative improvements, ensuring that our games evolve in sync with the dynamic gaming landscape. Additionally, we are able to address player issues promptly offering user satisfaction and an immersive gaming experience.

Our Practices for Game Localization

To deliver a truly immersive and globally accessible gaming experience, our gaming solutions company lays a strong emphasis on localization testing. We ensure accurate translation of in-game content, encompassing not just textual elements but also UI, voice-over, and cultural nuances. We conduct rigorous testing and identify and address potential issues to ensure that our games match the expectations of diverse audiences around the world. This comprehensive approach elevates the overall quality of our game products and underscores our commitment to creating inclusive gaming experiences that feel personalized and exceptional.

In line with the above-mentioned services and solutions, our company Logic Simplified is a 12+ year experienced gaming solutions company that helps turn all the challenges into opportunities with its highly scalable gaming applications, websites and other gaming solutions. Our new-age concepts, strategies, and systems are designed in a way to transform your concept into a success. With us, you get the technology, solution, knowledge, and expertise that you seek. Contact us at enquiry@logicsimplified.com

Unity AI and its Innovative Approaches and Solutions

The game designers and developers at Logic Simplified are very excited! They want to explore how Unity AI will add to our existing expertise in creating real-time 3D experiences. We have high hopes for the new AI-integrated features and what they can bring to the table. In a few points, let’s discuss more on what major features will drive Unity AI.  

Unity AI-driven Characters 

Unity created an AI-powered high-fidelity character and named it Orb. This AI character is a way of Unity showing how its platform can be used not only to create and animate characters but also to dynamically interact with them. Inworld AI (a no-code solution) for Unity allows us as users to create generative AI characters with expressive personalities, memories, knowledge, motivations, natural dialogue, and more that make them more lifelike. 

You may also read about Why to use Unity ML-Agents to create intelligent gaming experience?

Unity Muse - Next-generation AI

Source: Unity

Unity Muse lets creators develop games and real-time 3D applications, games, characters, and experiences with natural input like simple text-based prompts and sketches. Its hero feature is the Muse Chat which helped Logic Simplified find relevant information across Unity documentation, training resources, and support content to speed up and ease up our game development process and troubleshoot issues. Also, its suite of AI tools reduced the creation time giving us the green light to be more creative and innovative. Using this feature, we could quickly create 2D sprite assets, instantly generate realistic textures, and do so much more with minimal coding.

Unity Sentis 

Unity Sentis greatly enhances a game or app on any device by enabling AI models in the Unity Runtime. We could embed neural networks in our builds to enable previously unimaginable real-time experiences and enhance gameplay and other functionality directly on end-user platforms. This extensively reduced the complexity, latency, and cost associated with model hosting in the cloud.

AI-powered Unity Asset Store

Source: Unity 

This is one of Unity’s AI Verified Solutions which are third-party packages that are available on the Unity Asset Store and are of the highest quality and compatibility standards. The Unity AI Marketplace offers professional-quality AI solutions from providers like Convai, Inworld AI, LMNT, Modl.ai, Layer AI, Leonardo Ai, Polyhive, Zibra AI, and Replica Studios. The plugins offer solutions such as AI-powered smart NPCs, AI-produced VFX, textures, 2D sprites and 3D models, generative speech, in-game testing with AI, and more, to support the development process and overcome challenges during the phase. These verified solutions, services, and support are categorized into three categories - Generative AI, AI/ML Integration, and Behavior AI.

Unlocking Unity AI Marketplace and its Verified Solutions  

While our team studies and explores the scope of Unity AI, there is  general consensus that this could be path-breaking for game development companies like ours.  AI-driven plugins, third-party tools, scalable workflows, and SDKs ensure that our creators have access to the highest-quality solutions. There is a range of AI solutions to choose from and ensure that the solution fits every project's needs, including - 

Generative AI Solutions - It includes tools that let developers generate assets they would use in their projects.

Behavior AI Solutions - It includes tools that allow developers to create behavior in the game environment.

AI/ML Integration Solutions - It includes tools that could help in enhancing the creation of workflows or connecting projects to services from AI vendors.

Unity AI — The Next Big Thing for Us

With AI and Unity coming together, our Unity game development company, Logic Simplified has been onto it to create beautiful yet interactive gaming and metaverse experiences for its clients. Through AI-based agents that interact with the intelligent characters of the gaming world and provide intelligent decisions based on insights, Unity AI’s potential is at a stage where it is exponentially evolving and growing. And, it seems the unveiling of Unity’s very new AI tools — Muse, Sentis, and the AI-powered Unity Asset Store will impact every aspect of the creative development process and make game development faster and better. If you want any suggestions or have queries regarding Unity Game Design and Development, look no further and contact us at enquiry@logicsimplified.com

Diwali, the festival of lights, is a time for celebration and our party was nothing short of spectacular! Dressed in our ethnic best, the moment we entered the beautifully decorated venue, we were greeted by a warm and inviting atmosphere created by the organizers. The pandemic had kept us physically apart, and this felt like a long-overdue reunion with old colleagues, who had been just pixelated faces and distant voices on virtual Zoom calls. Without any awkwardness or hesitation, we laughed together, shared memories, and felt genuine happiness in being in each other's presence once again. 

‘Culture is how an organization thinks and acts,

But individuals shape it.’ 

Satya Nadella’s words rang true through the hall, where everyone mingled beyond hierarchies and targets, roles and skills. We met as people, overwhelmed to be a part of an organic whole where a sense of community and camaraderie mattered the most.

Our incredibly talented colleagues put up a stage show, with the witty-and-wise Swati and Shweta as anchors for the evening. We had everything, from beautiful classical dances to heart-touching Bollywood songs, that added to the Diwali vibes. Manish and Dharati wowed us with their Cultural Catch-up Duet; Ritika, Srishti, Vaibhav, and Shrish rocked the stage with a dance performance. Ranjeet's solo performance of ‘Musafir Hu Yaaro’ gave us goosebumps, and Rishu and Aditya's song left everyone humming. Nidhi's solo was just delightful, and the duet by Shubham N and Shubham T was so melodious we couldn't look away. Not to forget, the fantastic group dance by Sweta, Arushi, Ethi, Priyanka, and the duet song by Moulik, and Bhoopendra - pure musical magic. 

We thought the buzz was at its zenith when we realized there was more! 

The CTO, Mr. Sumeet Arora, shared his vision for the company. He spoke about how big plans are afoot to further expand globally and to give back to society, too. From pre-pandemic learning to post-pandemic growth, he held court with not just information but also a strong message of gratitude for one and all. The company had thrived when many barely survived, and this was a testament to the skilled resilience of our people. Deafening applause ensued after his presentation, and continued, as the CEO, Mr Vijender Chauhan, made the big announcement - Evon Technologies Pvt. Ltd. and Logic Simplified will be merging. 

With the road ahead defined, the workforce of the two companies will be walking it as one big team now - with combined expertise and leadership, and a single focus. 

Over 400 of our colleagues and their spouses spent the rest of the evening eating, drinking, and making merry, to the tunes of Gautam Thapa’s band. The titles for the evening were awarded to Shrish Kumar and Ritika Rajput for their dancing, Vivek Chettri and Neelam Rawat as Mr and Ms Lively, respectively, and Shubham Mamgain and Nidhi Chaudhary as Mr and Ms Spark. Capturing the essence of this special evening were our in-house photographers, Deepak and Pratyush. Their exceptional skills ensured that no moment, smile, or dance moves were left undocumented. 

Diwali is a festival of plentitude and the generous arrangements at the party did justice to this idea. Most importantly, our Diwali celebration was a testament to the spirit of resilience and oneness. It served as a reminder of the challenges that we have overcome and the growth that we have achieved. The performances, the reunions, the cultural vibrancy, and the collective celebration showcased our company's core values. 

Today, with the merger of Evon Technologies Pvt. Ltd. and Logic Simplified, we are looking ahead like never before. 

It was truly a Diwali with a difference! 

Features Of Unity Animation System 

Unity Animation system provides a set of powerful tools and features to create simple and complex animations, listed below are a few of them:  

• • Simple workflow and setup of animations for every element of Unity including objects, characters, and properties

• • Humanoid animation retargeting - The feature applies the same set of animations to various character models

• • Masking to create partial animations and enhance performance

• • Animating different components or body parts with other logic

• • Create realistic movement for limbs and joints with inverse kinematics 

• Simplified workflow for lining up animation clips and transitions, and their convenient preview

What are Unity Animation Components? 

To work with animations in Unity, you'll need to become acquainted with three key components: Animator, Animator Controller, and Animation Clips. These components perform together to control and manage your character's movements, along with other key components that contribute to Unity game development.

Animator

The Animator component is essential for recreating and blending animations on a character. It is Unity’s main visual tool to handle multiple animations in a GameObject based on the State Machine approach. For using Animator, you need to connect it to the character's GameObject in Unity which represents characters, props, and scenery. 

Animator Controller 

Once the Animator component is connected, you will need to assign an Animator Controller to it. The Animator Controller attaches to a GameObject and is controlled through code. It is the brains behind the processes, driving the logic for when and how animation should run. It lets you define the logic and conditions for moving between different states or animations.   

Animation Clips

Animations in Unity are created and operated using Animation Clips. These can be taken from external sources, like 3D modeling software or the Unity Asset Store. You can also create them straight away in Unity using the Animation window. An Animation Clip denotes a particular animation sequence or behavior, such as animating a walk cycle, combat attack animation, or idle animation.  

Animation Window

The Animation Window is the crucial interface for creating and modifying animation clips directly in Unity. Along with animating movement, the editor also allows you to animate variables of materials and components and enhance your Animation Clips with Animation Events. It delivers a timeline-based view for you to keyframe and manipulate various properties of your game objects over time.

Keyframes and Curves

An Animation Curve has multiple keys which are control points that the curve passes through. By positioning keyframes at different points along the timeline, you specify how the object or character should move or transform over time.  A frame in which one or more of the shown curves have a key is called a keyframe. Curves combine the keyframes and allow for interpolation between values. 

Animation Events

Animation Events are tags you can put at specific points in an animation clip. You can also use Animation Events to call functions at specific points in the timeline. They are useful for synchronizing sound effects, particle effects, or other game events with animation. For instance, for an animated character, you might want to add events to walk cycles indicating when the footstep sounds should play.

Animation Layers

Unity uses Animation Layers for managing tricky state machines or different body parts. They allow you to blend multiple animation clips, each with its weight and blending settings. This is handy for overlaying animations like facial expressions, combat movements, or additive animations on top of a base animation. An example would be if you have a lower-body layer for walking/jumping and an upper-body layer for shooting.

Animation Rigging

Animation Rigging works on top of Unity's animation system, and so requires an Animator. Unity's Animation Rigging system offers tools for creating complex character rigs and handling them through animation. It lets you build IK (Inverse Kinematics) setups, custom bone-mapping, and constraints to get refined character animation effects.

Wrapping Up

These are some of the key concepts and features of Unity's animation system.  By leveraging these components, you can create engrossing and vibrant animations for your game characters and objects. Tools like Animator, Animator Controller, and Animation Clips will help you get everything you need to bring your game world to life. With just some practice and playing around, you can unlock the full potential of Unity’s Animation System and take your game development skills to the next level.

You can take the help of Logic Simplified, our game development company to create interactive game projects using advanced and upcoming technologies of the Unity animation system. To know more about us, contact us or drop us an email at enquiry@logicsimplified.com.

Big data, as we know it today, has evolved from its humble beginnings of database management. It is revolutionizing all businesses, including the gaming industry. It has led to an increase in the demand for other sophisticated technology, advanced devices, and improved infrastructure. 

At our gaming outsourcing studio, we like to make decisions that are data-driven and we aim to harness the potential of game data analytics to shape the market, our products, and business strategies. In our game project’s best interest, we vouch for gaming insights related to players’ behavior, preferences, and feedback, as these aspects help us design better games for the audience. 

How We Use Analytics To Optimize Games?

There are higher odds of a game being successful with analytics than a game that has been created following traditional practices. Mentioned below are reasons for how and why to use analytics for game development. 

Balance is key

Over the years, game developers have understood that finding the right balance between the level of difficulty of a game and the skill of the player is crucial. For instance, if a game becomes too easy or too difficult too quickly, it affects whether the player continues playing or not. Analytics has helped our team track a player's progress and pinpoint frustrating levels or game mechanics that may cause them to stop playing. It also helps monitor how players are acquiring and using in-game resources, so we can identify any issues with resource distribution. For multiplayer games, analytics allows our game designers and developers to evaluate performance in different regions and adjust server loads to ensure smooth gameplay for all users. Additionally, we have also been using game data analytics to assess the effectiveness of game updates by conducting A/B testing.

Choose Video Game Analytics Metrics Wisely

During the development process, Video Game Analytics Metrics can be used to measure the performance of games. We choose the most relevant, reliable, and actionable metrics depending on the goal we want to achieve and that reflects the performance and outcomes of our game. In the case where we want to increase player engagement, we consider using metrics such as session length, frequency, and retention and when our focus is on improving player satisfaction, we choose to work around metrics such as ratings, reviews, and feedback.

Set a Goal and Collect Your Data

As a way to create a successful game, it is important for game developers to set clear and specific goals that align with the client’s overall vision and strategy. Keeping that in mind, companies collect data from various sources such as analytics platforms, in-game events, surveys, interviews, social media, and app stores to measure our goals and achieve them. We make sure that the data we collect is accurate and comprehensive and is gathered through a process that follows ethical and legal standards.

Data Analysis and Change Implementation

A variety of game analytics tools and methods are available to convert data into actionable insights. Some popular techniques we follow include descriptive, inferential, and predictive analytics methods. These allow us to summarize, explain, and make estimates. Visualization tools like spreadsheets, charts, graphs, and dashboards help us communicate our findings. Once we've analyzed our data, based on our observations, we implement changes to our game such as modifying mechanics, content, and other features. Lastly, we monitor and evaluate the end result of the changes to identify the level of optimization and improvement in the game.

We Use Video Game Analytics for Every Game Project

Game Analytics can potentially make far-reaching changes in the development of a game. It helps us -

1. Understand the audience’s behavior

2. Optimize game performance 

3. Increase player retention 

4. Create more personalized content

5. Model complex gaming systems

6. Advanced audio editing capabilities

7. Develop more realistic interactions with Non-Player Characters (NPCs)

8. Design better levels

9. Increase player engagement

Hence, Data analytics is an indispensable technology and our team of game developers at Logic Simplified follows the best practices to create optimized games, using timely and accurate analytics. We use our game intelligence to make fun, engaging, and challenging games that players are hooked to. Choose us for your next gaming project and allow us to prove all the things we said. Contact us at enquiry@logicsimplified.com